Staying up to date with the cool new technology, getting inspired by what other people are doing, and venting about our latest bug grievances is part of what makes us Email Marketers. There are a lot of blogs I read but here are a few I’ve picked that are worth reading and subscribing too.
It’s worth noting that these are in no particular order!
Maintained by the Campaign Monitor team this blog features design inspiration, new technology and constant testing of devices.
Litmus are what I consider the “face of email” and my god, do I love their blog. Constantly updated with awesome posts.
I don’t see the Email on Acid blog getting enough love, some great topics are discussed there on a wide variety of email bits.
Another slightly lesser known blog. This is Mike Ragan‘s blog and it’s well worth a read. After meeting him at The Email Design Conference, I can tell you this guy really knows his stuff.
Owned and maintained by Nicole Merlin, another person I had the pleasure of meeting at The Email Design Conference. This blog features some really great content, definitely check out The future of Media Queries for email.
This blog by Jason Rodriguez, author of Modern HTML email, is one of my favourite blogs to read. He touches a lot on what’s pushing email forward. I fully recommend reading On The Cusp Of Craftsmanship.
Although I’m not the biggest fan of the way it’s set out, you can’t deny the quality content inside the MailChimp blog. They often divulge email stats from the millions of emails they send out too, which is really good for the industry in general.
Formally the Email Fail blog, Becs Rivett‘s blog focuses heavily on what people are doing wrong in email. It features a lot of hilarious fails as well as good tips to make sure they don’t creep into your campaigns.
Run by email expert Elliot Ross, Email Design Review features a lot of hot email topics. It also features some really great email inspiration and cutting edge email case studies.
Ignoring the horrible light box when you first open it, GetResponse have been making a huge push into mobile emails. They’ve backed this up with some really great articles that are well researched.
Another company blog that has the advantage of having a large variety of authors. I’m a big fan of this company in general but their blog is near the top of my daily reading list.
Only launched this week, I love this blog already. Matt is a natural writer (and rapper!) and you have to check out 14 GIFs explaining an email marketer’s life. You’ll find yourself nodding along the whole way through.
I’d love to hear your thoughts and favourite blogs, let me know what you think in the comments.