Don’t worry, we’ll still be posting. But at the new and improved site. Here: http://team-email.co.uk/
Staying up to date with the cool new technology, getting inspired by what other people are doing, and venting about our latest bug grievances is part of what makes us Email Marketers. There are a lot of blogs I read but here are a few I’ve picked that are worth reading and subscribing too.
It’s worth noting that these are in no particular order!
Maintained by the Campaign Monitor team this blog features design inspiration, new technology and constant testing of devices.
Litmus are what I consider the “face of email” and my god, do I love their blog. Constantly updated with awesome posts.
I don’t see the Email on Acid blog getting enough love, some great topics are discussed there on a wide variety of email bits.
Another slightly lesser known blog. This is Mike Ragan‘s blog and it’s well worth a read. After meeting him at The Email Design Conference, I can tell you this guy really knows his stuff.
Owned and maintained by Nicole Merlin, another person I had the pleasure of meeting at The Email Design Conference. This blog features some really great content, definitely check out The future of Media Queries for email.
This blog by Jason Rodriguez, author of Modern HTML email, is one of my favourite blogs to read. He touches a lot on what’s pushing email forward. I fully recommend reading On The Cusp Of Craftsmanship.
Although I’m not the biggest fan of the way it’s set out, you can’t deny the quality content inside the MailChimp blog. They often divulge email stats from the millions of emails they send out too, which is really good for the industry in general.
Formally the Email Fail blog, Becs Rivett‘s blog focuses heavily on what people are doing wrong in email. It features a lot of hilarious fails as well as good tips to make sure they don’t creep into your campaigns.
Run by email expert Elliot Ross, Email Design Review features a lot of hot email topics. It also features some really great email inspiration and cutting edge email case studies.
Ignoring the horrible light box when you first open it, GetResponse have been making a huge push into mobile emails. They’ve backed this up with some really great articles that are well researched.
Another company blog that has the advantage of having a large variety of authors. I’m a big fan of this company in general but their blog is near the top of my daily reading list.
Only launched this week, I love this blog already. Matt is a natural writer (and rapper!) and you have to check out 14 GIFs explaining an email marketer’s life. You’ll find yourself nodding along the whole way through.
I’d love to hear your thoughts and favourite blogs, let me know what you think in the comments.
Checking my emails religiously, as I always do, I noticed this nice little email from Pret A Manger. Here we’ll dissect it down and see how it fares.
Upon receiving this email the first thing I noticed was the subject line and the fact that I could read it all on my iPhone without it being cut off. It also gets points for having a preheader that follows on to the subject line, ticking all the boxes so far. The subject line itself is a clever little teaser to entice people to open. There are hundreds upon hundreds of studies on subject lines out there that say different things about this, the one that stuck with me that had featured some nice examples was DJ Waldow’s latest book which, paraphrased, basically said that although this type of Subject line may increase opens it will likely have a negative impact on click throughs. This will always be up for debate so lets dive deeper into the email.
Next up, I opened it on my laptop so see how it rendered without images. Expecting the worst I was pleasantly surprised. As you can see below (click the image to view full email without images) it rendered well, still displaying the key parts of the email and allowing a reader to get the general gist of the email.
But wait – where’s the pre-header?! Upon further inspection I noticed that the trust-winning pre-header was actually hidden on both Desktop and Mobile. This was probably done so that in inbox’s you can read it and it helps to win a viewers trust, whereas inside the email it takes up valuable screen real-estate above the fold – interesting!
You can see the full Desktop design here
While winning no awards for game-changing design this Pret email is simple and pleasing on the eye. It is consistent with their branding and other channels, most importantly consistent with their website. It uses colour well to guide your eyes to the calls to action and has a layout that generally guides the reader’s eyes down the page. The only major flaw I see in the design aspect of this email is that the Navigation Bar has been done as images rather than plain text. They have, however, countered this with excellent images off optimisation so we’ll let it slide this time!
You can see the full mobile version here
The first thing I noticed with this email is that most of the fold is dominated by the top navigation. If I were doing this email I would have hidden the top navigation bar and kept the bottom one (yep – they have two), allowing more content to be inside the first mobile screen.
As you scroll further down the email it renders well, the content falls nicely into place, aligned to the center and the font-size makes for nice reading.
I would say that the text links on the mobile are slightly harder to tap than a button style call to action. But, again, this is only a very minor gripe.
In a world where mobile email views are rising at a huge rate this email does a good job at managing to rendering well across the major email clients, with the exception of some spacing issues on Outlook 2013. It follows their brand/email in terms of design. Nicely done, Pret.